Visual Identity
Let’s Get Wild!
Hello Little People x Manx Wildlife Trust
‘Let’s Get Wild!’ teaches young people (aged 5-9) to become ‘Wildlife Experts’ by going on an outdoor adventure delivered through silent disco headphones. Along the way they uncover the plot of the mad scientist, Professor Whizzbang and learn how to look after wildlife in the island’s UNESCO Biosphere.
We had the privilege to work alongside Chloë and Michelle from Hello Little People and Ali and Lucy from Manx Wildlife Trust to help bring their vision for an audio-immersive theatre show to life.
The brief
We were approached to produce a visual identity, including a logo, characters, an activity ‘passport’ and various promotional materials all inspired by inspired by the drawings of students from Laxey and Kewaigue Primary schools. It has been lovely to see young people from the island now getting the full ‘Let’s Get Wild!’ experience.
Our approach
Through a lot of open discussions with Hello Little People we developed a logo mark for the show, and then put this to the test in a series of posts for promoting the performances through Isle of Man news channels and social media.
Confident with the look and feel, we then looked into creating visuals for the dynamic characters the young people would meet in the audio adventure so they could better visualise the story.
Successes
The colours, logo mark and characters sat perfectly between the existing visual identities for Hello Little People as expert children’s theatre-makers, and the Manx Wildlife Trust. It also looked great on banners, the printed ‘passports’ and even the outfits created by Chloë and Michelle for the lead ‘Ali’ character, meaning multiple people could be trained up to deliver the experience throughout the summer of 2024.
The experience went on to win the award for ‘Nurturing Our Arts, Culture and Heritage’ at the Isle of Man Awards for Excellence later in 2024.
Images ©2024 TADesign